It’s time.

Embody your
Purpose Strength Power

Discover how to free yourself from the inside out, so that
you can live a deeply connected and meaningful life.

As seen in

The purpose of life is

living a life of purpose

Meet your coach, Rick

Rick William is a purpose coach, somatic therapist and meditation teacher. Rick supports many high-performing business owners, artists, investors, coaches and change makers. After Rick exited his start up at age 25 that served over 200,000 members he travelled the globe meeting and supporting some of the world’s most influential thought leaders and spiritual teachers who featured on his hit Youtube Series “Stories That Matter™️”. Since a young age Rick has been interested in consciousness, personal development, and spiritual growth. Today Rick helps support many heart led high performers master their internal state so that they can create real freedom in their life, relationships and business. Rick’s passion is bringing together the best of Eastern/Western Psychology, alongside Shamanic practices to support the collective heart awakening that is underway.

Rick uses a multi-modality approach combining the latest in human behavioural psychology, spiritual wisdom and and innovative life and business strategies to help his clients achieve lasting fulfilment in their life, relationships and business. It’s Rick’s interests that have drawn him to living and working more mindfully in the slower-paced environment of Costa Rica, a country that honours and cares for nature and the natural world. He lives with his fiancée Mia and their animals, and shares his work worldwide.

Rick William


Increase in income

In a study people who reported a higher sense of purpose had a higher household income and net worth.

Pub-med Studies

Pub-med studies show a greater sense of purpose in life leads to greater psychological wellbeing and increased immunity.


of modern men

Fifty percent of men report that a lack of meaning or purpose is a major stressor in their lives.


Get instant access to:

My 7 Day Challenge

My most popular trainings and meditations, including:

  • Total Morning Activation
  • Rapid Recalibration
  • The Heroic Heart
“A man with an open heart and rebellious spirit chooses what is true and sacred over what is comfortable or popular. He steps forward with courage, again and again and again.”

– Rick William

My Mission

My moon shot mission and aim in this life is to end the cycle of traumatic suffering and to support the flourishing of human kind. Working with leaders to create top down solutions. Exponential growth starts with one life and one heart at a time.

What others say


Connected to Higher Self


Heart aligned


Balanced & Productive


Healthy Relationship with Technology


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  • Emotional & Physical Freedom
  • Crystal Clear Vision
  • Improved Relationships
  • Connected Deeply with Self
  • A Deeply Meaningful Life
  • Greater Impact
  • More Energy
  • Fully Expressed Self

    1-1 Elite Coaching


    1 Spot Available

    1-1 Elite Coaching

    I ONLY work with clients who are ready to take full ownership and responsibility for their lives, those who are willing to go to their edge and walk courageously into the shadows to expand their capacity, to love deeper, experience more, and to show up and serve in aligned and inspired action.

    Before and after:
    Client spotlight stories

    Unable to express and be free
    Experiencing pain and heartbreak
    Feeling unsafe

    Doubled income
    Going after what he wants
    Free in his expression and from heartbreak

    Hardened by life
    😠 Angry and overworked
    Not showing up fully for his family

    Clear on purpose
    Improved relationships
    Living on purpose

    😟 Overwhelmed with work & motherhood
    Feeling unworthy
    😢 Unable to show up fully in all relationships

    Feeling herself
    Showing up fully for her children and partner
    Living her purpose in career and family

    In a transitional period
    Seeking more
    Feeling disconnected in relationships

    Clear 10 year vision and tripled net worth
    Relocating to his dream location
    Improved relationships

    Going through a challenging period
    Unsure of purpose
    Unable to connect in relationships

    Living beyond wildest dreams
    Clear in vision and values
    Building a life for future family

    Feeling empty and confused
    Going through a break-up
    Feeling lost and spiritually disconnected

    Happiest he has ever been
    Opened his heart to a new relationship
    Making home in Costa Rica


    Here you’ll find answers to your questions.
    More questions? Click here to DM me on Instagram.
    Why would I hire a coach/mentor?

    Coaches can help you get what you want in life by guiding, reflecting, and using tools to help you reveal more of who you truly are, whether you desire that to be in business, relationships or any area of life.

    Imagine having someone who completely has your back, who holds a safe space for you to help you see the patterns, stories, and emotional blocks that are keeping you stuck, so that you can get unstuck and embody your fullest expression.

    How is this different from therapy and life coaching?

    Generally speaking, coaching is more focused on helping you achieve your future goals, while therapy tends to have more of a past focus….the focus in therapy is more on healing from the past, while the focus in coaching is more on getting you to where you wish to be. Some holistic coaches use the past and present along with healing tools and exercises to help you move towards your future goals and life. 

    What is the “body-mind” connection?

    The mind-body and body-mind connection is the link between a person’s thoughts, attitudes, and behaviors and their physical body. 

    While scientists have long understood that our emotions can affect our bodies, we’re just now beginning to understand how emotions influence health and longevity.

    The latest research is now discovering how many of our emotions from past experiences are stored in the body. Dr. Bessel Van Der Kolk’s best selling book “The Body Keeps The Score” brought this data to light in western medicine. However, somatic (body-based) therapies it has been practiced for thousands of years in many ancient traditions. 

     Now more than ever, doctors and leading practitioners understand the importance of a comprehensive, holistic approach to care that includes mind, body, and spirit.

    What does a typical session involve/look like?

    Every session is different and is tailored to each unique client.

    Sessions normally run from 60-90 minutes and include coaching, and somatic-based therapies and tools when needed.

    At the end of each session, integration work is set so that you, the client, can embody the work and begin taking the steps needed to create the life you desire.

    What types of people hire a coach?

    People who realize that they can’t go it alone; people who want more out of life and want to make their life better. 

    Life coaches are used by CEOs and all types of professionals; by entrepreneurs and celebrities such as Oprah Winfrey, Hugh Jackman, Leonardo DiCaprio, Serena Williams, Nia Long and former presedent Bill Clinton. Also by couples who are either drifting apart or want’s to prevent future issues, or simply by anyone who wants to make their best, even better. 

    Follow Me on the ‘Gram

    Now you have a choice:

    You can rise up to master your life or stay in your comfort zone – the choice is yours.

    It’s your responsibility to tune in and see the vision, to believe it’s possible

    You know it is otherwise you wouldn’t be here reading this. It’s my job to support you in brining that vision into the real world with the best tools and strategies in transformation, healing and business to make it happen.

    If you're not ready to rise up yet, don't leave empty handed
    Click here to download my FREE App - The Toolbox
    You can choose to "Rise Up" 🚀


    Get instant access to:

    My 7 Day Challenge

    My most popular trainings and meditations, including:

    • Total Morning Activation
    • Rapid Recalibration
    • The Heroic Heart