from pain
to purpose

from pain
to purpose

from pain
to purpose

My story

From a young age, consciousness and personal growth fascinated me. This passion fueled the creation of my business, serving 200,000 members by the time I was 25. Yet, at the peak of this success, I felt an inexplicable emptiness.

Seeking answers, I embarked on a global journey, connecting with world-renowned thought leaders and spiritual teachers. These encounters, captured in my YouTube series …

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My Transformation

The extraordinary life I have today isn’t because I had an easy start in life.... But every challenge I’ve faced and overcome has empowered me to support others to do the same.

My Transformation

The extraordinary life I have today isn’t because I had an easy start in life.... But every challenge I’ve faced and overcome has empowered me to support others to do the same.

My Transformation

The extraordinary life I have today isn’t because I had an easy start in life.... But every challenge I’ve faced and overcome has empowered me to support others to do the same.

Early Childhood Challenges

Like too many of us, I faced complex, adverse circumstances growing up, including; my father leaving when I was 6 months, a violent step-father, ADHD, and severe bullying.

Early Childhood Challenges

Like too many of us, I faced complex, adverse circumstances growing up, including; my father leaving when I was 6 months, a violent step-father, ADHD, and severe bullying.

Early Childhood Challenges

Like too many of us, I faced complex, adverse circumstances growing up, including; my father leaving when I was 6 months, a violent step-father, ADHD, and severe bullying.

Early Childhood Challenges

Like too many of us, I faced complex, adverse circumstances growing up, including; my father leaving when I was 6 months, a violent step-father, ADHD, and severe bullying.

Creating my first business: Age 14

Creating my first business:
Age 14

Passionate about Halo 2, I created a gaming team, got us sponsored and flown to US competitions, and built a business coaching other teenagers.

I also learned my first hard lesson about trusting your instincts. No one else believed it was a "real" job, and I ended up following the "sensible" advice I was given and walked away to pursue a more secure, approved of direction.

(P.S. 2 years later, my teammates became some of the first people to earn 7 figures in gaming..)

Life took a turn for the worse

I felt numb, purposeless, and disconnected from life. I dropped out of school, gave up my dreams, and took the first job I could get. I totally checked out of my life, escaping into drugs, alcohol and heavy metal.

near death experience

At 19 I had a near death experience that snapped me back to reality and woke me up. I was determined to seize this second chance at life.

Time for radical responsibility

The only way out of this mess was to take control of it. I kicked my drug habit, I started going to the gym religiously, and committed myself to building a better life.

Mission: Wealth and Success

I buried myself in building businesses. I obsessively listened to podcasts and business books, and worked towards the traditional version of success. 200,000 customers, our own branded fitness competitions, the car, the penthouse apartment...

Champion Bodybuilder

I channeled my pain into the gym, transforming myself from the timid kid to a 232lb champion Bodybuilder. It was the best way I knew how to deal with the pain and trauma stored in my body.

Facing The Emptiness of My "Success"

Ultimately, after 5 years of hard work and technically "winning" at the game, I had to confront the fact that it all felt empty. Something important was missing.

My Do or Die Moment

I realized I would rather die than continue to live the inauthentic life I had created.

I pulled the trigger

After years of sitting on the fence, I finally made the decision to get proper coaching. I trained with incredible mentors, people who were living successful AND fulfilling lives. Finally, I could see a new way forward.

Tested by the universe

Just as my life was starting to transform, I was faced with a big choice. Stay with my fitness business for a few more years to push for a bigger payout, or walk away and commit to the new, purposeful path my life was taking.

Tested by the universe

Just as my life was starting to transform, I was faced with a big choice. Stay with my fitness business for a few more years to push for a bigger payout, or walk away and commit to the new, purposeful path my life was taking.

Tested by the universe

Just as my life was starting to transform, I was faced with a big choice. Stay with my fitness business for a few more years to push for a bigger payout, or walk away and commit to the new, purposeful path my life was taking.

Tested by the universe

Just as my life was starting to transform, I was faced with a big choice. Stay with my fitness business for a few more years to push for a bigger payout, or walk away and commit to the new, purposeful path my life was taking.

Reclaimed my power

The best decision I ever made was to choose to walk away and commit to creating the life I truly wanted. I began a decade of training in transformative disciplines; polyvagal theory, breathwork, plant medicine, attachment rewiring, communication training, Buddhist contemplative practices, and so much more.

I healed the relationships with my family, faced and integrated my shadows, and healed my trauma.

Transformation became my purpose

Everything transformed. Experiencing the impact first hand, I knew it was my life's work to make these pathways available to others. To help great men build great lives.

Everything took off

As my purpose, skills, and dedication aligned, my new business naturally took off. I finally felt I was in the right place, doing the right thing, empowered to reach and support hundreds of men around the world.

Called in my wife

After taking on all the blocks in the way of healthy, thriving love, I was able to create an exceptional love relationship that I was a full YES to. What was once one of the most challenging areas of my life is now my strongest and happiest.

today, My Mission is…

today, My Mission is…

To accelerate planetary change by empowering the lives of 500 million men with the tools of liberation and transformation within a single generation. I recognize the mammoth task that lies ahead of us as a species, and it it’s going to take each of us to rise to this, and I choose to dedicate my life to rising to this challenge. I am committed to pioneering a new wave of masculine leadership, ensuring that our world and future generations, not only survives, but thrives. 

To accelerate planetary change by empowering the lives of 500 million men with the tools of liberation and transformation within a single generation. I recognize the mammoth task that lies ahead of us as a species, and it it’s going to take each of us to rise to this, and I choose to dedicate my life to rising to this challenge. I am committed to pioneering a new wave of masculine leadership, ensuring that our world and future generations, not only survives, but thrives. 

Ready to create your extraordinary life?

Ready For your extraordinary life?

Are you ready to transform your life from the inside out and embrace your full potential?

Rick's experience &
certifications

These are all modalities & disciplines we’re using
when working together

Human Behavioural Psychology
Human Behavioural Psychology
Human Behavioural Psychology
Trauma Informed Therapy
Trauma Informed Therapy
Trauma Informed Therapy
Life Visioning
Life Visioning
Life Visioning
Heart-Centred Marketing
Heart-Centred Marketing
Heart-Centred Marketing
10Y+ Knowledge Personal Development
10Y+ Knowledge Personal Development
10Y+ Knowledge Personal Development
Spiritual Development
Spiritual Development
Spiritual Development
Shadow Work & Integration
Shadow Work & Integration
Shadow Work & Integration
Money Mindset
Money Mindset
Money Mindset
Mindfulness Meditation
Mindfulness Meditation
Mindfulness Meditation
Breathwork
Breathwork
Breathwork
Somatic Experiencing
Somatic Experiencing
Somatic Experiencing
Embodied Leadership Work
Embodied Leadership Work
Embodied Leadership Work
Business Strategies & Tools
Business Strategies & Tools
Business Strategies & Tools
15+ Years Building Online Businessess
15+ Years Building Online Businessess
15+ Years Building Online Businessess
Non-Violent Communication
Non-Violent Communication
Non-Violent Communication
Goal Setting & Accountability
Goal Setting & Accountability
Goal Setting & Accountability
NLP
NLP
NLP
Business Coaching
Business Coaching
Business Coaching
Masculine/Feminine Energy Dynamics
Masculine/Feminine Energy Dynamics
Masculine/Feminine Energy Dynamics
Plant Medicine Integration
Plant Medicine Integration
Plant Medicine Integration
Nervous System Regulation Techniques
Nervous System Regulation Techniques
Nervous System Regulation Techniques
Tools, practices and daily rituals to enhance your life.
Tools, practices and daily rituals to enhance your life.
Tools, practices and daily rituals to enhance your life.

transform your life and step into your full power.

Break the pattern of playing small, living inauthentically and start living the balanced, purpose-driven life you deserve.

transform your life and step into your full power.

Break the pattern of playing small, living inauthentically and start living the balanced, purpose-driven life you deserve.

Rick William is a EQ mastery coach, entrepreneur and business strategist. Rick supports high performing business owners, artists, investors, coaches and personal brands.

Rick William is a EQ mastery coach, entrepreneur and business strategist. Rick supports high performing business owners, artists, investors, coaches and personal brands.

Rick William is a EQ mastery coach, entrepreneur and business strategist. Rick supports high performing business owners, artists, investors, coaches and personal brands.

Rick William is a EQ mastery coach, entrepreneur and business strategist. Rick supports high performing business owners, artists, investors, coaches and personal brands.